Google Decides to Sign European AI Code of Conduct: A Step Towards Balanced Regulation and Innovation
- Next News
- Jul 30
- 2 min read
Google has announced its intention to join a number of tech companies in signing the European AI Code of Conduct, a move that reflects the company's commitment to collaborating with European regulatory efforts in this evolving field. This announcement came from Kent Walker, President of Global Affairs at Google and Alphabet, who highlighted the immense economic potential of AI in Europe, estimating that the continent could gain up to 1.4 trillion euros annually by 2034 if these technologies are effectively adopted.

Welcoming Amendments and Warning Against Potential Restrictions
Walker expressed Google's welcome for the amendments made to the final version of the Code, noting that it has become more aligned with Europe's innovative and economic goals compared to previous iterations. He affirmed that the company had provided feedback during the Code's drafting process, indicating its keenness to actively participate in shaping regulatory frameworks.
However, Walker's statement also included warnings about certain potential provisions in the AI Act and its accompanying Code. He emphasized that departing from the principles of European copyright law, adopting lengthy approval procedures, or imposing requirements that might reveal trade secrets, could hinder the development and deployment of European AI models. He clarified that such measures could lead to a slowdown in innovation and negatively impact Europe's competitiveness in this vital and strategic sector.
Commitment to Collaboration and Supporting Innovation in Europe
Concluding his announcement, Google reiterated its commitment to close cooperation with the European AI Office, aiming to ensure that the Code is balanced and keeps pace with the rapid and continuous developments in the field of artificial intelligence. The company also stressed that it will play an active role in supporting an approach that fosters innovation and investment in Europe, serving the common interest of all.
This significant step by Google comes as the European Commission prepares to activate a comprehensive regulatory framework to govern the use of artificial intelligence across EU member states, amidst varying stances from tech companies regarding compliance requirements and implementation pace. This signing indicates a trend among major companies towards adapting to the new regulatory environment in Europe, while striving to maintain the pace of innovation.
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