Huawei Launches Strategic Partnership with Famous Arabic Talent Show "The Voice: Ahla Sawt" from Dubai

Huawei Middle East and Africa announced today, Tuesday, from its regional headquarters in Dubai, the launch of a new strategic partnership with the famous Arabic talent show, "The Voice: Ahla Sawt."

Partnership Goals and Technological Vision

• Empowering the New Generation: The partnership aims to empower the new generation of Arabic talents and enhance creativity and culture through music and technological innovation, embodying Huawei's global slogan, "Achieve the Impossible."

• "Now Is Yours" Vision: Li Cheng, Executive Director of Marketing for the Huawei Consumer Business Group in the region, stated that the company's new vision, "Now Is Yours," focuses on genuine connection with youth, providing them with a platform for expression and creativity through the universal language of music.

• Judging Panel: The new season features a judging panel of young stars: Rahma Riad (Iraq), Ahmed Saad (Egypt), and Nassif Zeytoun (Syria), along with presenter Yasser Al-Saqqaf.

Integrating Technology and Innovation into the Show

• Mate XT Device: Huawei introduced its new device, the "Mate XT," to be part of the judging experience. The device is specially designed to interact with the judges' decisions via smart buttons named "Super Power" and "Super Silence," adding a fun and exciting dimension to the competition.

• Technical Training Room: The company dedicated a "Huawei Room" for training participants on using its creative tools before live performances.

• Partnership Message: Huawei emphasizes that the partnership goes beyond entertainment to be a platform supporting arts and culture in the region, realizing the company's vision of integrating technology with human creativity and enabling youth to transform their passion into new opportunities.